The stolen address book

I used to ask: ‘If you stole Steven Spielberg’s address book, would it help you get a movie made?’

The point was that even if you had the phone numbers and names, calling them up and saying you’d stolen them wasn’t worth very much. The data has no value without trust and connection.

Now, twenty years later, all the address books have been stolen. Everyone has all the data. Identifying the right people (or spamming everyone) is easy and cheap.

Which makes the point even more urgent than ever: Without trust and connection, access to data is worthless.

Source: https://seths.blog

Peter Musschoot

Founding Mind The Solution in 2010, Peter is a trusted partner across sectors all over the world (logistics, life sciences, academia, community building, scale-ups, etc.). His aim to affect people with my passion for training, team & personal coaching and large group facilitation. He also co-create change whilst building a vision with teams and organisations. His personal motto: ‘Catching People Doing Things Better’.

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